Monday, September 17, 2007

Stronger magic through personalization

Want to really make people freak out? Structure your magic in such a way that it’s about THEM, not you.

In my torn-and-restored card, I don’t ask the spectator to sign the card. Instead, I draw a stick figure and ask them to write the name of someone who’s hurt them in their past. Then, when I tear the card, it becomes like a sort of voo-doo curse. It becomes very personal, and the audience reactions are very emotional.

How can you personalize your magic to your audience?

  • If you’re performing abroad, integrate a story about a local landmark that your audience can identify with.
  • Performing for a wedding? Structure your routines around romance. Predict the name of their future love.
  • Kids party? Make the birthday child into the star of the show.
How many ways can you think of make your magic more personal?

No comments: